What Do We Cost? (And Why Our Pricing Model is Different)
By Ashley Hernandez
What Do We Cost? (And Why Our Pricing Model is Different)
By Ashley Hernandez
While most high-end personal trainers charge between $100 and $200 per session (averaging roughly $1,200 to $2,400 per month), we charge our 1-on-1 private clients $7,000 per month.
That difference isn't a markup, it's a fundamentally different service.
A quality, standard personal trainer is great at what they do. If your primary goal is losing 15 pounds for an upcoming vacation, building muscle mass, or having someone keep you accountable during a workout, hiring a traditional trainer is your best move.
A standard personal trainer excels at:
Achieving baseline aesthetic and performance goals (weight loss, muscle growth, event prep)
Guiding basic health habits and supplement recommendations (proteins, collagens, foundational nutrition)
Ensuring safe execution of standard gym exercises
Our protocols, however, are engineered for high-stakes biomechanical reconstruction.
Our private protocols deliver:
Permanent Resolution: Resolving chronic, long-term pain at the root cause so you can avoid high-risk surgeries.
Life Restoration: Returning you to the physical activities, sports, and family moments you thought were permanently lost to you.
Sovereignty & Independence: Teaching you the exact frameworks, movement rules, and thought processes necessary to manage your body, handle temporary flare-ups, and stay out of pain without relying on us forever.
Neurological Re-Patterning: Rewiring your mind-body connection so movement patterns that currently trigger internal "alarm bells" become safe and natural again.
Integrated Care: Direct coordination with your physical therapist, chiropractor, or orthopedic physician. We do not view other medical experts as competition; we operate as the integrative bridge on your recovery team.
If standard fitness coaching meets your current needs, that is who you should hire. But if you are seeking to eliminate chronic pain, preserve your quality of life, and regain physical independence, we should talk.
The First Three Sessions: Biomechanical Diagnostics, Not Treadmill Warm-Ups
Another distinct difference between traditional personal training and chronic pain specialization is how we execute our initial sessions.
When you start with a traditional trainer, day one typically involves showing up, warming up on a treadmill for ten minutes, and running through a general workout so they can get a sense of how you move and what you can tolerate.
Because you complete a detailed interview and physical assessment before you ever train with us, we already know how you move and what you can tolerate. Our initial sessions are built entirely around education, functional diagnostic testing, and system integration:
Session 1: The Load vs. Capacity Framework
We break down how stress, movement habits, and lifestyle factors exceed your current physical capacity and trigger pain. We establish your primary needle-moving habit and conduct secondary movement testing to map out how your body functions as an interconnected system.
Session 2: The Neuroscience of Pain & Boundaries
We teach you the physiological rules of pain, establishing precise movement boundaries so you learn how to train safely without triggering a protective flare-up. Then, we finalize your structural diagnostic testing to ensure no biomechanical blind spots remain.
Session 3: Comprehension, Habit Audit & Initial Load
We test your understanding of our movement rules, review your habit compliance, and introduce your first customized training stimulus. This workout will challenge your weak links and dysfunctions directly, without leaving you gasping for breath on the floor.
Note for prospective clients: Because our primary objective is identifying and correcting dysfunctions, we focus heavily on where your system is underperforming. It requires mental fortitude to continuously focus on what's wrong, but targeting those exact weak links is what yields structural breakthroughs.
Retainers Over Session Packages: Complete Access
You will never see a "per-session" rate on our site because we do not sell time; we deliver high-ticket physical transformations.
Traditional trainers sell session packages (12, 24, or 36 sessions) and let you choose how many days a week you want to train. For general fitness, that works. For chronic pain, it fails.
How We Work:
Prescriptive Frequency: We tell you precisely how many days per week you need to train based on your current physical capacity, stress load, and daily environment.
Uncapped Concierge Access: If you are struggling with a habit, we jump on a video call. If you play 18 holes of golf over the weekend and experience a minor flare-up, we hold an immediate strategy call to walk you through down-regulation and movement adjustments. There are no minimums and no maximums on our time. Your monthly retainer covers complete access to the support you need to succeed.
Why We Require a 1-Year Commitment
If you are looking for a quick fix or want to prioritize rapid weight loss over structural health, we will politely refer you elsewhere.
If you come to us wanting to lose weight, but your knees or lower back are in constant pain, our primary focus will always be your pain. Attempting to force rapid weight loss on an inflamed, hyper-sensitive body creates conflicting priorities and guarantees frustration. In this situation, if your primary focus is your weight loss, you will likely get very frustrated with us.
While noticeable pain reduction typically occurs within the first 3 to 6 weeks, true structural transformation requires a full year.
What actually happens during a full year of training:
Structural Tissue Remodeling: Muscles, tendons, and connective tissues require months of progressive, safe loading to rebuild real load capacity.
Neurological Rewiring: Your brain requires repetition and time to recognize that deep movement patterns are safe again.
Habit Solidification: True lifestyle changes must be tested across real-world stress, travel, holiday seasons, and unexpected flare-ups.
In our experience, you cannot build a structurally sound body that lasts for the rest of your life in 90 days. We commit fully to your long-term outcome, and we ask our clients to do the same.
While most high-end personal trainers charge between $100 and $200 per session (averaging roughly $1,200 to $2,400 per month), we charge our 1-on-1 private clients $7,000 per month.
That difference isn't a markup, it's a fundamentally different service.
A quality, standard personal trainer is great at what they do. If your primary goal is losing 15 pounds for an upcoming vacation, building muscle mass, or having someone keep you accountable during a workout, hiring a traditional trainer is your best move.
A standard personal trainer excels at:
Achieving baseline aesthetic and performance goals (weight loss, muscle growth, event prep)
Guiding basic health habits and supplement recommendations (proteins, collagens, foundational nutrition)
Ensuring safe execution of standard gym exercises
Our protocols, however, are engineered for high-stakes biomechanical reconstruction.
Our private protocols deliver:
Permanent Resolution: Resolving chronic, long-term pain at the root cause so you can avoid high-risk surgeries.
Life Restoration: Returning you to the physical activities, sports, and family moments you thought were permanently lost to you.
Independence: Teaching you the exact frameworks, movement rules, and thought processes necessary to manage your body, handle temporary flare-ups, and stay out of pain without relying on us forever.
Neurological Re-Patterning: Rewiring your mind-body connection so movement patterns that currently trigger internal "alarm bells" become safe and natural again.
Integrated Care: Direct coordination with your physical therapist, chiropractor, or orthopedic physician. We do not view other medical experts as competition; we operate as the integrative bridge on your recovery team.
If standard fitness coaching meets your current needs, that is who you should hire. But if you are seeking to eliminate chronic pain, preserve your quality of life, and regain physical independence, we should talk.
The First Three Sessions: Biomechanical Diagnostics, Not Treadmill Warm-Ups
Another distinct difference between traditional personal training and chronic pain specialization is how we execute our initial sessions.
When you start with a traditional trainer, day one typically involves showing up, warming up on a treadmill for ten minutes, and running through a general workout so they can get a sense of how you move and what you can tolerate.
Because you complete a detailed interview and physical assessment before you ever train with us, we already know how you move and what you can tolerate. Our initial sessions are built entirely around education, functional diagnostic testing, and system integration:
Session 1: The Load vs. Capacity Framework
We break down how stress, movement habits, and lifestyle factors exceed your current physical capacity and trigger pain. We establish your primary needle-moving habit and conduct secondary movement testing to map out how your body functions as an interconnected system.
Session 2: The Neuroscience of Pain & Boundaries
We teach you the physiological rules of pain, establishing precise movement boundaries so you learn how to train safely without triggering a protective flare-up. Then, we finalize your structural diagnostic testing to ensure no biomechanical blind spots remain.
Session 3: Comprehension, Habit Audit & Initial Load
We test your understanding of our movement rules, review your habit compliance, and introduce your first customized training stimulus. This workout will challenge your weak links and dysfunctions directly, without leaving you gasping for breath on the floor.
Note for prospective clients: Because our primary objective is identifying and correcting dysfunctions, we focus heavily on where your system is underperforming. It requires mental fortitude to continuously focus on what's wrong, but targeting those exact weak links is what yields structural breakthroughs.
Retainers Over Session Packages: Complete Access
You will never see a "per-session" rate on our site because we do not sell time; we deliver high-ticket physical transformations.
Traditional trainers sell session packages (12, 24, or 36 sessions) and let you choose how many days a week you want to train. For general fitness, that works. For chronic pain, it fails.
How We Work:
Prescriptive Frequency: We tell you precisely how many days per week you need to train based on your current physical capacity, stress load, and daily environment.
Uncapped Concierge Access: If you are struggling with a habit, we jump on a video call. If you play 18 holes of golf over the weekend and experience a minor flare-up, we hold an immediate strategy call to walk you through down-regulation and movement adjustments. There are no minimums and no maximums on our time. Your monthly retainer covers complete access to the support you need to succeed.
Why We Require a 1-Year Commitment
If you are looking for a quick fix or want to prioritize rapid weight loss over structural health, we will politely refer you elsewhere.
If you come to us wanting to lose weight, but your knees or lower back are in constant pain, our primary focus will always be your pain. Attempting to force rapid weight loss on an inflamed, hyper-sensitive body creates conflicting priorities and guarantees frustration. In this situation, if your primary focus is your weight loss, you will likely get very frustrated with us.
While noticeable pain reduction typically occurs within the first 3 to 6 weeks, true structural transformation requires a full year.
What actually happens during a full year of training:
Structural Tissue Remodeling: Muscles, tendons, and connective tissues require months of progressive, safe loading to rebuild real load capacity.
Neurological Rewiring: Your brain requires repetition and time to recognize that deep movement patterns are safe again.
Habit Solidification: True lifestyle changes must be tested across real-world stress, travel, holiday seasons, and unexpected flare-ups.
In our experience, you cannot build a structurally sound body that lasts for the rest of your life in 90 days. We commit fully to your long-term outcome, and we ask our clients to do the same.
Not Physical Therapy.
Not Fitness.
Axiomatic Protocols for Outliers Refusing Physical Limits.
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Not Physical Therapy.
Not Fitness.
Axiomatic Protocols for Outliers Refusing Physical Limits.